The truth
You didn't fail.
You just stopped.
Welcome to 4th Place Fitness.
The comeback starts here
This is the
comeback.
Movement. Nutrition. Mindset. Accountability.
Discipline over motivation. Consistency over perfection.
No card required · Cancel anytime
The pattern
Most people quit here.
We don't.
After the setback. After the weight comes back. After motivation disappears.
The comeback
This is the comeback.
You vs you.
Discipline over motivation. Consistency over perfection.
Everything in one app
Built for the comeback.
Home
Your daily mission
Today's training, today's macros, today's check-in. Streaks that hold you accountable.
Train
AI-built training plan
1, 4, 6, 8, or 12-week programs personalized to your goal, experience, equipment, and days available. Block-based with form cues per exercise.
Fuel
Macros that actually fit your life
Calorie + macro targets calculated from your stats. 458-food library, 4 meal slots, real numbers — not guesswork.
Progress
See the work pay off
Weight trend, body measurements, side-by-side progress photos, 12 achievements you actually have to earn.
Coach
An AI coach in your pocket
Real conversations about training, nutrition, mindset, recovery. Knows your profile and your goals. Doesn't judge. Doesn't sleep.
Meet the coach
An AI coach that knows you.
Knows your training history, your goals, your stats. Replies in seconds, in the brand voice, without judgment. Built on Claude — the same AI class that powers enterprise products.
I missed 5 days. Should I restart?
No. Skip to week 2. Today: bench 3×5, row 3×8, walk 10 min. The body remembers — start where you stopped, not from zero.
Stuck at 195. Plan said 200 by week 4.
Plateaus aren't failure, they're feedback. Drop the deficit by 100 cal, add a walk on rest days, retest in 7. Don't quit on yourself.
Included in every paid plan · 200 messages / month
What 4th Place isn't
Most apps stop at the workout.
We don't.
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Most apps generate one plan.
Ours adapts to your equipment, your days, your comeback.
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Most apps have a chatbot.
Ours has a coach that knows your training history.
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Most apps charge $10–15/mo forever.
Founding 100 lock in $3.99/mo for life.
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Most apps want you in their ecosystem.
We want you stronger and back in your life.
93 of 100 founding seats remaining
Founding 100.
The first 100 members lock in $3.99/month for life.
Same plan, half the price. Forever. Once 100 seats are gone, they're gone.
Founding 100
$3.99
per month · billed monthly · cancel anytime
Seats claimed 7 / 100
- ✓ Full app — Train · Fuel · Progress · Coach
- ✓ AI coach chat (200 messages / month)
- ✓ Personalized AI training plans
- ✓ Locked-in price — forever
7-day free trial first · No card required
Pricing
Pick your level.
Same app. Same features. Different commitment.
Free Trial
Free 7 days
No card required
- ✓ Full app access
- ✓ AI training plan
- ✓ AI coach chat
Founding 100
$3.99 / month
Locked in for life
- ✓ Full app
- ✓ AI coach (200 msg / mo)
- ✓ Personalized plans
- ✓ Price locked forever
Monthly
$6.99 / month
Cancel anytime
- ✓ Full app
- ✓ AI coach (200 msg / mo)
- ✓ Personalized plans
Annual
$49.99 / year
~$4.17/mo · save 40%
- ✓ Full app
- ✓ AI coach (200 msg / mo)
- ✓ Personalized plans
- ✓ Save 40% vs monthly
How it works
Three steps. No filler.
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Tell us who you are
11-screen identity-first onboarding. Goals, equipment, days available, your 4th place moment. Three minutes.
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Get your AI plan
Personalized training program built around your stats — and a macro target dialed to your TDEE.
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Show up. Every day.
Log workouts, log meals, chat with the AI coach when you need a push. Build the streak. Earn the crown.
Install on any device
Right on your home screen.
No app store. No 200MB download. No waiting on Apple to approve an update. Open the site in Safari or Chrome, tap install, done. Works offline. Updates instantly.
- →
iPhone
Open in Safari · tap Share · "Add to Home Screen"
- →
Android
Chrome menu (⋮) · "Install app"
- →
Desktop
Install icon in the URL bar · runs in its own window
The story behind 4th
Why 4th Place.
Eight years ago, I weighed 270 pounds and didn't recognize myself.
I signed up for a 12-week challenge to save myself. Twelve weeks later, I'd lost over 50 pounds. I walked into the awards ceremony already a winner.
Then they called fourth.
The next year I came back and won. The day after, 4th Place Fitness was born.
That loss built something a trophy never could've. It built this.
You vs. You. Every Day.
Not ready yet?
Get the manifesto.
No spam. No fluff.
One short email when Founding 100 closes, the app ships something big, or there's a comeback worth reading. That's it.
Got it.
Watch your inbox.
Questions
The short version.
Do I need a gym?
No. The AI plan adapts to whatever you have — full gym, home setup, dumbbells, or bodyweight only. You tell it during onboarding.
Can I cancel anytime?
Yes. From the app's billing screen, one tap. No phone calls, no retention scripts. Your data stays in case you come back.
Is the AI coach actually useful?
It's Claude Sonnet — same model class powering enterprise AI products. It knows your profile, goals, and stats, and replies in the brand voice. Use it for form questions, programming tweaks, meal swaps, mindset coaching, recovery, anything.
What happens after the 7-day trial?
Nothing automatic. No card is on file. You'll see a billing screen with the plan options when you open the app — pick one, or don't. We don't trick people into subscriptions.
Is this really $3.99 forever?
Yes — for the first 100 members who lock in the Founding 100 tier. Once that's gone, monthly goes to $6.99 or annual at $49.99. The Founding price stays for the life of your account.
Do I need to install anything?
No, the app runs in your browser. But you can install it to your home screen in two taps for fullscreen mode and offline access — same as any native app, no app store required.
What if I miss a day?
You miss a day. Streak resets. You come back the next day. The whole point is consistency, not perfection — and we built the app to make restarting feel like progress, not punishment.
Still have questions?
Email support@4thplacefitness.com — real human, real answer, usually within a day.
Stop stopping.
You vs you.
Seven days free. No card. No app store. Just the comeback.
Start Free for 7 DaysFounding 100 lock-in available · Cancel anytime